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Bones Is Back® didn’t start in a boardroom or with a toy company trying to invent the next Halloween character. It started at home, with two children playing. One October, my daughters Margaux and Mirielle were playing with a simple toy skeleton. To them, he wasn’t just a Halloween decoration or another toy. They gave him a personality, included him in their games, and eventually gave him a name: Bones. That simple moment became the beginning of Bones Is Back®. It Started Wit

If you’ve met Bones, you may have noticed something special happens when the lights go out: Bones glows in the dark. But just like his 10.31-inch height and the heart on his chest, his glow isn’t there by accident. There’s a reason behind it. Halloween Magic Lives Inside Bones Before Bones became the friendly skeleton kids know today, he was a Christmas elf who dreamed of spending more time playing with children. Then one fall, something magical happened. The children invited

If you’ve seen Bones Is Back®, you may have noticed one phrase that comes up again and again: Kid-Powered. But what does that actually mean? It means that children don’t just take part in the Bones tradition—they help create it. They decide where Bones goes, how he is posed, what he wears, what adventure he goes on, and what silly prank might happen next. Instead of simply watching the magic happen, children are encouraged to use their own imagination and creativity to bring

If you look closely at Bones Is Back®, you’ll notice something unusual for a skeleton: he has a heart. ❤️ Actually, Bones has more than one! There’s the heart proudly displayed on his chest. There’s another hidden in plain sight in the shape of his nose. And there’s even a third heart that only appears when you bring him to life and put his hands together. None of them are there by accident. Like Bones’ 10.31-inch height, the hearts are small design details with a much bigger

If you look closely at Bones Is Back®, you'll find Halloween in more places than you might expect. Yes, Bones is a skeleton. Yes, he glows in the dark. And yes, his story revolves around October, imagination, playful pranks, and family fun. But Halloween is even built into his height. Bones stands exactly 10.31 inches tall. Why 10.31? Because 10/31 is Halloween. 🎃 For some it's maybe a small detail, but with a big idea behind it—and it comes with a surprisingly useful benef

Looking for an alternative to Elf on the Shelf for Halloween? Discover Bones Is Back®, a kid-powered Halloween book and toy tradition with storytelling, play, pranks, and glow-in-the-dark fun.

Halloween is one of the most exciting times of the year for children. Costumes, pumpkins, decorations, spooky stories, and trick-or-treating all create a sense of magic that kids remember long after October is over. But for many families, Halloween can feel like it comes and goes too quickly, or like it is just one night of candy craziness. Many parents want something more meaningful: a tradition that builds anticipation, encourages imagination, brings the family together, an